Media Alert — Optometry Gives Me Life Promoted at Optometry’s Meeting



Who:           Dr. Muriel Martinez, one of three Doctors of Optometry featured in the Association of Schools and Colleges of Optometry’s Optometry Gives Me Life campaign, will be promoting the campaign in ASCO’s Booth #925 in the St. Louis Convention Center during Optometry’s Meeting.

Requests to interview Dr. David Damari, ASCO Immediate Past President and Dr. Lewis Reich, Chair of ASCO’s Applicant Pool Task Force also possible.

What:       ASCO’s Optometry Gives Me Life campaign promotion. Optometry Gives Me Life is reaching college-aged students who have expressed an interest in a STEM or health profession, but may not yet be considering optometry. Implementation is through specialized and targeted social media outreach, publications, ancillary promotional materials, emails, direct mail, and the campaign’s landing page at

Campaign materials show what a wonderful career optometry is: how it offers an enviable work/life balance, an excellent salary and quality of life, the various settings one can practice optometry in, the many ways Doctors of Optometry can give back to their community and positively affect the lives of others, and so much more. Some campaign materials are available at Booth #925.

Where:    Booth #925 in St. Louis Convention Center (701 Convention Plaza)

When:      Thursday, June 20 3pm – 7pm and Friday, June 21 9am – 5pm

Why:        The campaign’s purpose is to raise awareness of optometry as a career choice among the best and brightest students as well as to increase the diversity and quality of the applicant pool.

Contact:   Kimberly O’Sullivan, ASCO Director of Communications 301.987.8420 or


ASCO wishes to thank its sponsors VSP Global, CooperVision, Essilor, HOYA Vision Care, Luxottica, National Vision, and VisionWorks for their support to the Optometry Gives Me Life campaign.